WE ARE ALEA
We design and develop customized solutions, which are effective and detailed under every aspect, SEO friendly and responsive, as well as shaped in a modular way to better match and integrate the clients' needs during their development and growth. We have developed a considerable expertise also in e-commerce, e-learning systems and corporate platforms.
Through professionalism, intuition and creativity Alea develops multi platform apps available for iPhone, Android and Windows Phone; versatile and easy to use tools which integrate one with another within a strategy specifically shaped for each client.
Planning a contest requires time, precision and experience. By relying on Alea you will be in safe hands: from devising to implementing, we carefully proceed to bring our clients to the result they expect. We offer offline, online and multichannel solutions, which can also integrate SMS, telephonic systems, social networks and mobiles.
We take care of optimizing websites for queries in the SEO web and search engines (SEM) marketing, we plan and manage efficient advertising campaigns for web and social networks, we create extremely persuasive landing pages suitable to attract new contacts and sales. We always provide reports on the actions taken, so that the client can check and assess the efficiency of the actions carried out.
We do not limit ourselves to the most famous ones such as Facebook, Twitter, Youtube, Google+, Pinterest. We are familiar with more than 100 social networks, we select those more suitable for our clients' needs, we structure editorial plans and manage communication with expertise, promptness and valuable contents. A professional service, complete under every aspect: technical, managerial and creative.
Our campaigns are constantly monitored by Google customer service, which certifies their efficiency in terms of performances and effectiveness of the investment made.
Google constantly monitors the reliability of Partner agencies, verifying a number of indicators referring to the success of the actions taken, the volumes handled and the business continuity.
Our web-marketing team is made of experts certified by Google in its different areas of specialization: Search network, Display network, Mobile advertising and Google Analytics.
We have a constant and direct connection with Google, over the phone... or directly in their Italian offices in Milan, sometimes with our clients too!
Previews, news, Google market researches and studies. But also promotions, products and tools exclusively available through certified Partners.
App iOS & Android e sito web
An app that does the shopping for you while you do not waste even a minute of your holiday. This is the concept behind Rivemo, the latest app for iOS and Android designed by Alea, dedicated to home deliveries in Bibione. From pizza to sun cream, from products for the beach to those for personal care and the convenience store: tourists can receive everything they want directly at the beach or at home with a simple click.
Social Media Strategy and Management - Influencer Marketing
Exquisa, a leading company in the field of fresh spreadable cheeses, has chosen Alea to start a new marketing and communication path with the aim of intercepting users throughout the Customer Journey.
Exquisa is seeking to become a reference brand in this market by adopting an integrated strategy with digital activities, techniques and tools that can incentivize, focus and influence the buying habits of the target audience. This project will be supported also by a solid collaboration with some Influencers, with specific promotional events on the social channels.
Responsive website, Social Media Strategy and management
Ca'Zampa, the first integrative animal health center, has entrusted Alea for the creation of its own website dedicated to the health and well-being of our four-legged friends.
Great variety of services, parapharmacy, events, promotions and the possibility to request an appointment for your pets: discover more by visiting the ufficial website www.cazampa.it
Alea in collaboration with Life Circus redefines the concept of Inbound Marketing thanks to Hubspot platform.
An ambitious project that involved two passionate teams to give THUN, international brand of products and lifestyle, a unique blog that guides users along the customer Journey, in brand new engaging way. Last but not least: contents and paths that attract, convert, end and delight the end user as only Inbound can do.
Responsive and bilingual website, iOS & Android App
In partnership with Microgate, company based in Bolzano (Italy) and worldwide leader in the field of timing systems for sports, Alea has developed a responsive website and an app for both iOS and Android platforms, to be used to subscribe to and to watch the results of the falconry races of the Saudi Falcons Club (Saudi Arabia). Both the website and the apps are available in English and Arabic languages. For more info visit http://online.saudifalconsclub.org.sa/.
Responsive website with 360° Virtual Tour
Souq Waqif Falcon Hospital in Doha entrusted to Alea the creation of its new website. Google Virtual Tour 360 °, responsive website and user personal login: these are some of the peculiarities that will allow users to see the facilities of the hospital, submit a request for information, and download documents and results of the medical examinations.
Responsive and bilingual website
Also this year the partnership with MIDO is confirmed! MIDO, the biggest international event dedicated to eyewear will take place in Milan on 24, 25, 26 February 2018. Alea updated the website including all useful information for exhibitors, visitors and the press. Thanks to the new MIDO TV format, the inaugural press conference will be broadcast live on the website, and during the days of the fair, live broadcasts will be visible in real time from the MIDO pavilions, with interviews to exhibitor managers, VIPs and visitors.
Alea launched the contest "Con Noberasco, vinci un sogno Bianconero"! Noberasco, as Juventus Official Nutrition Partner, gives you the oppotunity to live your favorite football team live at Allianz Stadium. The contest has been brought to life from the designing to the implementation, and has also been followed by a social media advertising strategy.
Instant-win and final extraction contest - Social media strategy and management
Five characters, five stories, plenty of rewards. Alea's team worked at #DiscoverValGardena, the instant-win contest that makes you win an unforgettable experience in the italian valley amongts the world's best ski resort, in the heart of the Dolomites. The contest has been brought to life in every aspect, from desining to implementing and has also been followed by a social media advertising strategy.
Responsive B2C e-commerce
Alea has developed for Aquagranda, the exclusive wellness & fitness center in Livigno, a new eShop where users can buy products and services offered by the center and also book specific treatments, easily and quickly. A massage to get pampered after a day of sports, a fitness course to stay fit, a relaxing bath in the pool and more, simply with a click from your smartphone and computer!
iOS & Android App
Alea has developed the new mobile application "CRO WAYFINDING" for the Aviano's Reference Medical Oncology Center, based on a Beacon technology (small Bluetooth signal emitters), which allows to find the shortest way between departments and clinics of the medical center.
The user can follow step by step the route provided by the graphic indications and discover all the points of interest that can be reached around him. This by placing more than 300 beacons to cover all the departments and the facility of the medical center.
Go to the app stores and download the app!
"Let yourself involved by the calm, clear waters of Livenza. Discover the reflections of Venetian architecture: they will tell you wonderful stories".
Discovering and living the city of Sacile, "Garden of the Serenissima", will be much easier today thanks to the new Tourism Promotion website created by Alea.
With a responsive layout, integrated social wall, accessibility and usability with international validation WAI (Web Accessibility Interface), turists and visitors can tailor their trip by exploring pages rich in information about events, culture, itineraries, places to visit and to places to eat.
BivioLife Livigno has entrusted Alea's team with the restyling of its website: the layout is responsive and completely renewed to provide users with a special experience, special just like staying in the elegant and exclusive hotels of the Bivio Group!
Discover all the facilities offered by Livigno and discover how easy it is to book a trip from your smartphone. The website offers a Social Wall, a webcam link, and a weather widget always updated.
Responsive website, SEO optimization
Mec Store goes online with a new ecommerce, created by Alea's team to confirm company's expansion on the market and to provide users a pleasant shopping experience in the stores but also online!
The restyling is total and includes: SEO friendly contents in order to get a privileged position on search engines, graphic implementations with a responsive design and a strong mobile optimization; usability and accessibility analysis, to provide users a valuable User Experience.
Diesel Line, a company with 40 years of experience in the reconditioning and distribution of diesel injection systems, has entrusted Alea with the restyling of its website.
Alea created a modern layout to provide users with an engaging and easy-to-use customer journey through the pages.
The catalog of products is always fluid and fast to browse, thanks to the responsive design that allows a great navigation from any device.
Social media strategy and management
Alea gives its support to Plain Ink, a non-profit association, that has been involved since 2010 dealing with childcare and volunteering in different countries from all over the world. In order to support the projects of the association, Alea is a spokesperson for Plain Ink on social media strategy and management to ensuring quality education for children who are not benefiting yet, to make them aware and able to create a better future.
Responsive website with WCAG-validator
Ambiente e Servizi, a company that is responsible for the collection and management of waste in several areas in Pn, has entrusted Alea with the restyling of its website, realized with WCAG validations. Thanks to the latest technologies, blind and deaf users will be able to browse the site without any barrier, using phonetic screens, screen readers, and physical aids.
Acqua Dolomia, the water full of life that flows from the Dolomites, has confirmed Alea also for the realization of the new instant-win contest for summer 2017. Up for grabs free tickets for many concerts in Italy, and VIP passes for the Red Hot Chili Peppers concert in Milan. Buy your PET bottle or order it in the restaurants participating to the initiative!
iOS & Android App
Alea worked togheter with an important Oncology Reference Center known all over Italy, to create an innovative app: Wayfinding. This app works as a gps navigator helping patients, visitors and staff to have all the information needed in their smartphones, outside and inside the medical center. A new and digital way to keep always the patiens and its needs in the spotlight.
Website with WCAG-validator
Alea has created for Sistema Ambiente, a company that deals with the management of integrated water services, a new website with WCAg-validator. In this way, thanks to the latest technologies, blind and deaf people will be able to navigate the website without difficulties, barriers or obstacles, using screen readers and screen phonetic, physical aids and much more.
Responsive website, SEO optimization
Alea's team has crafted for Bluenergy, a major company in the Italian gas and electricity market for the private and business sector, the new responsive website with SEO optimization. Users will be able to choose light and gas supplies with even more ease, and find additional services such as boiler maintenance, alarm service or air conditioner in a easier and clearer way!
Responsive website, mobile app
"Accessible Qatar" website, developed by our team, has obtained the MADA certificate (Qatar Assistive Technology Center) thanks to an outstanding accessibility score. In addition to the website, a mobile app has been created, which people with disabilities can use to view public places and the most accessible tourist destinations from their smartphone with the ability to enter ratings or comments. Qatar confirms itself as an "Accessible destination".
Responsive website, SEO optimization
Videe Spa, an important worldwide company in the production of broadcasting for reality shows, sporting events, documentaries and more, has chosen Alea to strengthen its presence in the international market. An SEO optimization work has been done to improve accessibility and positioning in search engines, as well as an eye-catching graphic restyling of the website.
Alea strengthens its presence in the Arabian Gulf with a new collaboration with Oman Ministry of Tourism: our team crafted a social platform that collects data from the different local pages of the client and the competitors, from all different social networks and the web, crossing them with each other. The Dasboard analyzes specifically Audience, Engagements, Activities, Conversations, Influencers and Analytics.
App iOS & Android
Alea has designed for Midac, leader in the production of batteries for vehicles, an app for smartphones which, through a Bluetooth device, allows users to know the state of health of the battery of their car. The app will also remind users when the car stamp expires, when to renew the driver license or learn, through tutorials, how to assemble and maintain the product in an effective way.
PPC campaigns and landing page
Qatar Red Crescent, important no-profit organization of the Arabic gulf, has entrusted in Alea for the creation of a landing page optimized for the collection of donations, and the ideation of PPC campaigns on Facebook, Instagram, Twitter, Google Search and Display, with the purpose of collecting donations to help children refugees.
Conversion Rate Optimization
Among all Italian agencies, Omniconvert chose Alea as its official partner in Italy.
The CRO platform (Conversion Rate Optimization) is the ideal tool to analyze users behavior, segment the audience, create polls based on the actions of individual visitors, and more.
Different functions in a single tool that allows you to get the best UX on sites, platforms and landing pages.
Google Virtual Tour 360°
Sherfield School, renowed private institute in Hampshire, England, has entrusted to Alea's team the realization of a new 360° Virtual Tour, with a customized interface and hotspots that allows users to navigate inside the building and surroundings. Users can visit classes, tennis courts, science labs and more, from every corner of the world, with the possibility to book a visit or request more info.
App iOS & Android
Alea developed an innovative app for Silca, that allows users to purchase products using the camera on their smartphone as a barcode reader. A partnership that will continue during 2017 with other numerous activities.
Touch Screen Web Application
In occasion of Qatar National Day (18th December), the prestigious Qatar Development Bank - the most important organization for the funding of new businesses and strategic developments - will communicate opportunities for new Qataris entrepreneurs with a touch screen web application fully created by Alea.
Google Partner Summit 2016
After the important "Best in Quality" award received by Google, Alea was chosen among the 900 agencies around the world who will participate in the prestigious Google Partners Summit (November, 9 to 11, San Francisco), the annual event where will be revealed in preview the new digital world trends directly from the most important managers of the web and from distinguished speakers and professors from the Universities of Stanford and Harvard. In particular Alea, stood out for its companies internationalization supporting projects with innovative digital strategies and an effective use of Google tools aimed to consolidate its presence abroad or open new markets both B2B and B2C.
Creativity for web and social media ADV
Loacker has entrusted to Alea the realization of creativity for digital campaigns and social advertising, with banners in HTML5 and Facebook canvas, to promote the chocolate bars with cream and wafers heart.
Responsive and bilingual website
Is now online the new website of MIDO, the largest international event dedicated to eyewear to be held in Milan on 25, 26, 27 February 2017. The realization was entrusted to Alea who developed the multilingual and responsive website dedicated to exhibitors, visitors, to the industry and the press. A modern layout and strong graphic to present all the information related to the event, industry articles from the Magazine WMIDO and Instagram wall.
Website and iOS & Android App
Alea is confirmed as the project parnter of Pnlegge, the Book Festival with the authors that will take place in Pn from September 14 to September 18 with events, presentations, readings and great number of initiatives. For the festival, Alea has edited the website and the app (available for Android and iOS devices). Thanks to these tools visitors can stay up to date on the program, on the authors and the places of the event as well as reserve seats for events of interest to them.
Website responsive multilingual
It is online the new website designed by Alea for the Romanian company Arelux, specialized in the manufacture and supply of lighting systems. The website, responsive and available in three languages (Romanian, English and Italian), presents the whole catalog of products and the most important projects commissioned to Arelux by companies and institutions.
Social Media Strategy
Alea has strategically supported the Ministry of Tourism of Oman in the launch of its official Global Page. From the design stage until its public release, our digital agency handled completely the transition from the all the fanpage dedicated to the international markets to the Global page, an opportunity that Facebook reserves only to major international brands.
Alea spreads its presence in the Middle East in Kuwait, creating the digital campaign "Country Rice " for Mezzan Holding, one of the leading business groups in the country operating in the food sector. The media plan has integrated websites and blogs in the field, social media, Google Display Network and annunci AdWords. Watch the video!
Google 360° Virtual Tour and creation of social media profiles
Souq Waqif Falcon Hospital in Doha, assigns Alea the creation of its social media profiles and the creatiom of the 360° Virtual Tour. It’s possible now to view the inside of the Hospital from any device and any place.
Bilingual web site and iOS/Android App
The first born digital platform completely accessible in Qatar, signed by Alea. New technologies at the service of people with disabilities, to facilitate their lives and social participation.
Multilingual responsive web site
A modern and minimal graphic for the new responsive and multilingual web site developed by Alea for Smarter’s collection. A rich catalouge of innovative solutions for home lighting.
Digital Strategy and Lead Generation PPC Campaigns
MIcrogate, company who operates in four different sectors (Timing, Education and Sports, Rehabilitation and Engineering), gives Alea the chance to develop its new Digital Strategy and confirm the partnership for 2016 web marketing activities.
Responsive web site and social media management
Alea presents Acqua Dolomia’s brand new website, highlighting its purity and equilibrium: water that is full of life, born directly from the Dolomites, that give to the water precious characteristics.
Responsive web site
Alea designs and creates the new responsive website for “Vino in Villa Festival”, together with Pordenonelegge Foundation and Consorzio del Prosecco.
Product website and iOS app for the sales network
Alea develops for the brand KIS a new responsive multilingual website and mobile application for the sales network. The products and the organizational solutions offered by the plastic material manufacturer Abm Italia SpA are now accessible with an easy and intuitive navigation.
Landing page and webmarketing campaigns
Alea works along with Microgate to promote, with pay-per-click AdWords campaigns the innovative Optojump a professional system to measure the athletes’ progress and performance!
Alea and Pubblimarket2 again alongside Royal Canin for the design and realization of a contest. From the concept to the Regulation, from the administrative and paperwork management to the realization of the website and the extraction system. A complete service for the realization of an instant-win competition.